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Motion Pictures Archive of Pakistan

Laila

 

 

Laila – once known as Dream Girl

Laila was one of the glamorous actress of Pakistan film industry, other than films she used to dressed up off the camera that she was called “the dream girl” “Chanchal” and White Girl. She led a life with full of fun and amusement. Though she was unable to prove herself as one of the leading heroines of her era but she was very well suited for naughty and phantasy film characters as she was in her real life. Mostly she appeared as second and side heroine role may be because she started her film career as side role. She appeared in lead role but she was unable to prove herself or public never accepted her as their dream heroine. Anyhow she started her film career as actress then she produced films from her own production house and at the end again she played the character role in some of the films of mid 80s. By now her third generation is in showbiz named Jana Malik who is daughter of Sweety ex actress and daughter of Laila

 

Early Life

Laila was born in 1941 as Rashk-e-Qamar in Mianwali. She was nine years old when their family moved to Gujrat, again the family moved to Peshawar but again they fall back to Gujrat but now her father was not accompanying his family. Rashk-e-Qamar was admitted in Feroz ud Din Girls High School, from where she did her matriculation, subsequently she never found anytime to improve upon her educational graph. Right from the outset she was fond of modern and latest dresses and used to wear very well fitted and colorful dresses. Likewise she was very regular in watching movies and reading film oriented magazines and digests so day came when she started dreaming about becoming a film actress. Meantime her family again moved to Lahore and after moving to Lahore she started contacting film magazines and their offices for her entry into filmdom.

 

Early Career

In those days film journalists were major source of introducing the young talent to film industry. So was she finally able to contact Eesa Ghaznavi who himself was a poet and writer plus had soft corner for beauty. So he appreciated Rashk-e-Qamar  and her face beauty. Accordingly, Eesa started publishing her pictures  

 

Some Facts…..Laila

Real Name:

Rashk-e-Qamar

Addressed Name:

Laila

Dream Girl

Birth Date:

1941

Birth Place:

Mianwali

Education:

Matriculation

Spouse:

M. Naseem Popular

First Film:

Waadah

 Last Film:  Babal Diyan Galiyan 
 Inheritance:

Sasha known as Sweety

Jana Malik granddaughter (Daughter of Sweety)

Children:

Sasha known as Sweety

Years active:

1957 – 1986

in different style which gave her a lot of publicity. Finally she was introduced to the cine-world through Eesa Ghaznavi the editor of film magazine named “Filmlight”. Although it is said that Laila Majno which was released on April 16, 1957 was her first film but it is not authenticated as Eesa Ghaznavi has alreay introduced her to W.Z. Ahmed who was in the process of making of Waada. So Rashk-e-Qamar debut her film career through this film as secondary side role of fish girl (Machhairan) and Waada is confirmed debut film of her film career which was released on May 2, 1957. Waada was another successful movie of the year 1957, directed by W.Z. Ahmed which was produced by Mian Ahsan the owner of Crescent Films. It proved a mile stone in the line of direction and became all-time hit film of Pakistan. The popular song “Bar Bar Na Aaye Jawani, Dil Le Lo”, sung by Kousar Parveen was picturised on Laila and it became the first film song which was filmed on Laila.

 

 

Career as Actress

Laila – once known as dream girl

Laila’s four films were released in 1958, Jan e Bahar, Bharosa, Toheed including Chho Mantar which was her first Punjabi film and she played the role Zarif and famous song Burey naseeb merey, very hoya piyar mera, nazar mila ke koi le geya qarar mera was filmed on Laila and Zarif.  Next year in 1959, Laila appeared in M. J. Rana’s Shera, Wali Sahib’s Lukkan Meeti, Masood Pervez’s Jhoomar, Anwar Kamal Pasha’s Gumrah, Hassan Tariq’s first film as director Neend, Riaz Ahmed Raju’s Jaidad and Saif ud Din Saif’s Kartar Singh, in which she played the role of Sudhir’s sister and performed very well. Famous song “Deisan da raja, merey babal da piyar, ambri de dil da sahara ni veer mera gori chareya” was picturised on Laila.

In 1960, Laila appeared in Khalil Qaiser’s Clerk, Attaullah Shah Hashmi’s Bhabi, Najam Naqvi’s Dil Nadan, Zia Sarhadi’s Rah Guzar, Masood Pervez’s Manzil, Nazir Ajmeri’s Izzat, Rani Khan, Gul Badan, Behropiya and Khan Bahadar. Some songs got popularity which were filmed on Laila, Oh merey dilruba, keisa ye jadu keya (Gul Badan) and Behrupiya’s song “Terey pichhey jogan ban ke” and “Ni oh tera ki lag da“.

In 1961, Laila was given the main role of heroin in Wazir Ali’s Taj Aur Talwar against Ratan Kumar which was directed by Riaz Ahmed Raju. Comedian actress Razia broke through her film career from this film. Laila again played the role of heroine against Ratan Kumar in Sher-e-Islam in which Farida Khanum  gave her playback singing for the first time and it was directed by M. J. Rana but both of the films didn’t hit the box office. Laila’s next film and her third film as heroine Saperan which was directed by Shabab Keranvi proved a super hit film which was released on December 8, 1961. The famous song “Chand sa mukhra gora badan, jal mein lagaye gori aggan” which was picturised on Habib and Laila and sung by Ahmed Rushdi who received his first singing award on this very song. Mian Latif’s Mangol, Attaullah Shah Hashmi’s Mirza Ghalib, M. A. Rasheed’s Subha Kahin Sham Kahin, Amin Malik’s Sunehrey Sapney, Munshi Dil’s Gul Bakauli and Aslam Irani’s Muftbar were the main films of Laila released in 1961.

Hameed Akhtar the father of renowned TV actress Saba Pervez produced Sukh Ka Sapna in 1962 and Laila was casted against Yousaf Khan and other artists were Yasmin, Tarana, Nighat Sultana and Talish. The film had semi art touch but could not do well. The other films of year included Darwaza by Saif ud Din Saif, Riaz Shahid’s Susral which was the first film of Riaz Shahid as producer and Laila was paired with Yousaf Khan but film did hit the box office. A song picturised on Laila and Yousaf Khan “Idher bhi dekhiye ik nazar, keya jaye ga aap ka sung by Ahmed Rushdi and Irene Parveen” was liked by the public.

Laila was paired with Kamal by Shabab Keranvi in Bulbul e Bhaghdad, two songs of the film got the popularity at that time and these were “Do din ki khushi payi, phir gham ki ghata chhayi, ya Rabb merey chaman mein ye kaisi bahar aayi” sung by Zubaida Khanum and “Zara dil pe hath rath lo aur phir suno fasana” by Zubaida Khanum and Munir Hussain. But in-spite the goo d music film didn’t does well.

In other films of 1962, Laila appeared as side heroine in Khawaja Khursheed Anwar’s Ghonghat, Beta, Awaz De Kahan Hi, Ajnabi and Punjabi film Choudhry in which her song “Piyar tera mein jholi paya ve” became popular. Choudhry was a combined film of Shabab Keranvi and Naseem Popular and Naghma debut her film career from this film.

In 1963, Laila was paired with Akmal in Choorian and performed very well. In another film of 1963, Muhammad Ali was introduced in lead hero in Shararat which was directed by Rafiq Rizvi and released on July 26th 1963, Laila was paired with Muhammad Ali and Bahar played the role of his wife in the film. Renowned singer Masood Rana got breakthrough in this film with his song “Ae dil tujhey abb un se ye kaisi shikayat hai, wo samaney baithey hain kafi ye inayat hai” another song of the film was also able to get the attention of public was “Do din mein badel gai duniya”.

Laila played an important role in Aslam irani’s Punjabi film Chacha Khamkha in which title role was played by A. Shah Shikarpuri. In this film some songs were filmed on Laila which include “Ik chhoti si  araz karan main”, “Akh sharabi, rang gulabi, jindri meri lut ke geya” and “Gal teri meri aam hoyi Chana tera naam le ke main badnam hoyi”. Mehndi Waley Hath was directed by S. Suleman, Laila appeared as second heroine in this Punjabi film with Zeba and Sultan but producer Azizullah Hassan’s Mehndi Waley Hath proved a flop film.

In film Baji she appeared as guest star like many other stars, title role was played by Nayyar Sultana whereas Zeba and Darpan were in lead role of film BajiDamaad was directed by Iqbal Mufti and Laila was paired with Asad Bukhari but the film proved a dead flop film. This was the time that popularity of Laila was over shadowed by Shamim Ara, Zeba and Nelo so like wise Saqlain Rizvi’s Main ne Keya Juram Keya in which Laila was paired with Habib, Jahangir Sheikh’s Khon Ki piyas she played the lead role with Yousaf Khan, both films were unable to hit the box office.

In 1964, Laila appeared in her husband’s film Mama Jee, the lead role of the film was played by Agha Talish, Sudhir, Habib and Yasmin were in the lead role and film was well taken by the public. But again her other three films Jhalak, Andhi Mohabbat and Wah Bai Wah proved a flop films. Wah Bai Wah was directed by Cinematographer Rasheed Akhtar and Laila, Yousaf Khan, Akmal, Shiren, Sikedar, Irfan Khosat, Zeenat and M. Ajmal played the main roles of the film. Although this film was a flop film but gave good soothing music which was composed by Master Abdullah like the most popular ghazal of Dagh Dehlvi which was sung by Noor JahanDil geya tum ne leya, hum keya Karen, Jane wali cheez ka gham keya Karen”  and the song “ye jeena keya jeena hai, toot gayi mann beena, pareet ka reh geya geet adhora” was filmed on Laila in film Wah Bai Wah.

Renowned TV producer Kanwar Aftab Ahmed produced a semi art film Jhalak and casted Laila in lead role with Kamal in other cast Allaudin, Ami Maniwala, Panna, Rehan, Asad Jafri and Ahmed Rushdi were included. Naheed Niazi’s song “Saaz e dil ke tar koi chhair geya hai” was filmed on Laila and another song “Subha nai hai sham nai hai, ye hai neya zamana” which attracted the attention was picturised on Laila and Kamal.

In 1965, the market value of Laila was badly affected when her two films Koh -e- Qaaf and Chhoti Si Duniya were proved a failure films. Nusrat Mansoori’s Koh -e- Qaaf was a costume film and Laila played the role of princess against Darpan. Two songs were filmed on Laila like “Aqal ka dushman hai dil deewana, idher bhi tum (Ishrat Jahan)” and “Jo rakh na ho jaye wo parwana nahi hai (Naheed Niazi)”.  Chhoti Si Duniya was released on July 9, 1965 but its failure disappointed Laila and she left the film industry as actress.

 

Career as Producer

In 1979, Laila established her own production house named it Commercial Art and produced film Parwarish and promoted her daughter Sweety as heroine of the film which was released on January 5th, 1979. Ghulam Mohiudin, Sultan Rahi, Yousaf Khan, Babra Sharif, Saqi, Mustafa Qureshi played the main roles of the film. Parwarish was initially made as Kangan aur Hathkari but its name was changed. The film was directed by S. A. Hafiz and did Average business. The songs of the film were also good like “Kachey dhagey pal mein toot jatey hain (recorded separately by Mehnaz and Ghulam Abbas)” , “Aa ja merey pass keyun hai dara dara (Naheed Akhtar)” and “Meri ankhon mein hai piyar ki mati, chheen leti hon dil zabardasti (Naheed Akhtar)”.

Laila produced another film Shikanja under the banner of Commercial Art and gave the direction of the film to Khurshidullah who also played the main role in the film. Laila also appeared in the film and performed the important role of the film. He daughter Sweety, Khurshidullah, Asif Khan, Mussarat Shaheen, Shehla Gill, Nanha, Adeeb and Mustafa Qureshi were included in the main cast of the film. The worth mentioning  thing about this Punjabi film is that Runa Laila’s songs were included after a very longtime. And some of the songs of the film were written by Laila with her actual name Rashak e Qamar like “Aa ja dholna, aa ja sohneya, aa ja merey mahi  (Runa Laila)”, “Menu tak ve sohna mahi raj raj ke (Runa Laila)”, “Chithi merey sajna di (Noor Jahan)” and “Tu ki jane dhol makhna (Runa Laila)”. Shikanja was released February 22, 1980.

 

After Shakinja, in 1983 Laila appeared in Jahangir Qaiser’s Moti Dogar, Muhammad Tariq’s Khan Veer and Zahid Butt’s Sarkari Order.

 

 

As Character Actress 

Babul Diyan Galiyan was produced by former actor Mazhar Shah but due to some reasons this film was released late in 1986. In the cast of this Punjabi film Durdana Rehman, Shujat Hashmi, Aslam Pervez, Mazhar Shah and Laila Begum played the lead roles. So far Babul Diyan Galiyan is the last film of Laila so she appeared in total sixty one films.

 

 

Personal Life 

Sweety, Laila and her grand daughter Jana Malik

In 1963, during the film shooting of Choorian, which was released on May 17th 1963, the film producer M. Naseem Popular and Laila got involved with each other and finally they got married. Both of them were blessed with a daughter Sasha, subsequently she also appeared in film with name of Sweety. S. Suleman paired Sweety in his film Zanjeer with Nadeem as second heroine. A duet song “Main ik chor hon, dil ko churana mera kam hai’ of Zanjeer was picturised on Nadeem and Sweety.

Babul Diyan Galiyan was produced by former actor Mazhar Shah but due to some reasons this film was released late in 1986. In the cast of this Punjabi film Durdana Rehman, Shujat Hashmi, Aslam Pervez, Mazhar Shah and Laila Begum played the lead roles. So far Babul Diyan Galiyan is the last film of Laila so she appeared in total sixty one films. In 1975, Laila’s daughter Sasha stepped into film industry as Sweety. Meantime she developed understanding with film writer and actor Khursheedullah and finally they got married.Sweety the appeared in few films like Zanjeer, Parwarish, Shakinja, Hundred Rifles. As mentioned she got married with Khurshidullah but they got separated and Saweeti again got married with Raheel Bari Malik the studios owner of Bari Studios and were blessed with daughter named Jana Malik.

 

Sweety

Jana Malik

Jana Malik, who was born on 26 April in Lahore Pakistan. She started her career When she was only thirteen years old, she started her career. In her serial Reizgar which was aired on PTV home she made her debut. Her consistent appearance in the media helped her to progress persistently. Later she appeared in Children’s musical show Aangan Tarey that was aired on PTV news and Maigh Malhaar. Her progress helped her to appear in the well known films like Sohail Butt’s Muhafiz and Haji Muhammad Aslam Sheikh’s Zor as heroine but both films were proved to be a flop films during 1998. She is currently seen in various television serials as well as TV channels. She earned enough acclaim for her appearance on ARY in 2011 for Aiteraaf. In total she appeared in around eighteen drama serials, which include Maigh Malhaar, Ibn-e-Adam, Bulandi, Jahez, Kis Din Mera Viyah Howay Ga 3, and Kis Din Mera Viyah Howay Ga 4.

 

 

Filmography 

For detailed filmography, proceed here

 

 

Songography 

Here are some of songs which were picturised on Laila:-

Song

Singer

Film

Chand sa mukhra, gora badan, jal mein lagaye gori agan

Irene Parveen

Saperan

chaman roshan houa sara, hamara ghar jalaney sey

Nahid Niazi

Darwaza

Aqal ka dushman hai dil deewana, idher bhi tum

Ishrat Jahan

Koh -e- Qaaf

Deisan da raja, merey babal da piyara, ambari de dil da

Naseem Begum

Kartar Singh

Piyar tera main jholi pa leya, piyar tera main nahi bhuleya

Nazir Begum, Ahmed Rushdi

Choudhry

Ik chhoti si araz karan, Araz karan te manno ji

Mala

Chacha Khamkha

Idher bhi dekhiye ik nazar, keya jaye ga, aap ka

Ahmed Rushdi, Irene Parveen

Susral

Jhoom jhoom ke gaye jawani, dil le lo, bar bar na aaye

Kousar Parveen

Waadah

Tanhai hai, angrai hai, zulf kissi ki lehrai hai

Naseem Begum

Subha Kahin Sham Kahin

Ve gal sun haniya, dil deya janiya

Noor Jahan, Munir Hussain

Choorian

Terey pichhey jogan ban ke aauna pe geya

Zubaida Khanum

Behrupia

Ashiq merey char choferey, hut ke, bach ke

Nazir Begum

Choudhry

Oh merey dilruba, kaisa ye jadu keya

Nahid Niazi

Gul Badan

Burey naseeb merey, beeri hoya piyar mera, nazar mila ke

Zubaida Khanum, Zarif

Chho Mantar

Chitti Kurti, Dopatta kala, fitean wala, te takk takk dil dharkey

Ahmed Rushdi, Mala

Choorian

Akh sharabi, rang gulabi, patta khawan paan da

Nazir Begum

Chacha Khamkha

Matwaley albailey saperey ka jadu mar geya, been

Mala, Irene Parveen

Saperan

Jo raakh na ho jaye, who parwana nahi, deewano se bhi

Nahid Niazi

Koh -e- Qaaf

Ye jeena keya jeena hai, toot gai mann beena, pareet ka

Noor Jahan

Wah Bai Wah

Aaye ga sanam, phir nazren milen gi, phir dil ki kahon gi

Naseem Begum

Susral

Saz dil ke tar koi chhair geya hai

Nahid Niazi

Jhalak

Zara dil pe haath rakh lo aur phir suno fasana, tum piyar kar

Zubaida Khanum, Munir Hussain

Bulbul -e- Baghdad

Jab yad kissi ki aaye, tarpaye, neend na aaye

Nahid Niazi

Jhoomar

Mitwa re, oh sanam piyarey, sanam merey dil ki gali mein

Zubaida Khanum, Munir Hussain

Subha Kahin Sham Kahin

Tu been baja, main nachon gi, naino se nain mila ke

Irene Parveen

Saperan

Rut mastani, doley jawani, ghund chuk

Zubaida Khanum

Chho Mantar

Mundiyan milyan, sariyan rahwan

Naseem Begum, Nazir Begum

Rani Khan

Ni oh tera ki lagda, dekh leven jinu

Zubaida Khanum

Behrupia

Main sapni jey, koi neerey na aa ve, bach ke na

Nazir Begum

Choudhry

Love mohabbat kar kissi se, na dar, Subha nai hai

Ahmed Rushdi, Najma Niazi

Jhalak

Gul teri meri aam hoi, sajna terey nam le ke main badnam

Mala

Chacha Khamkha

Shikwa nahi, gila nahi , duniya ne gar mita deya

Nahid Niazi

Koh -e- Qaaf

Dulhaniya roti matt jana, apney aansoo, apni aahen hum

Najma Niazi

Jhoomar

Hans le ga le mouj mana le, pareet laga ke kahe phirey

Kousar Parveen, Zubaida Khanum

Subha Kahin Sham Kahin

Chinko te Minko do behna, ik gal kehna jee

Nazir Begum, Mala

Chacha Khamkha

Gorey mukhrey tu ghund sirkanwa, pali aan main makhna

Nazir Begum

Choorian

Ki mangde hor, meri omer sola saal, mast nashiley ban ban ke

Naseem Begum

Rani Khan

 

 

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2014-01-15

 

 


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