Motion Pictures Archive of Pakistan



Showbiz Highlights of 2010

2010 brought not much changes rather it was proved a worse year in the history of Pakistan Film Industry as only 14 films were released in this year. Thus the downfall of the industry kept on getting fast and failed to recover from the maladies it had been suffering for the last many decades. In spite of the promises of government officials, filmdom people were unable to have patronage of the government.
In the running year, 14 films released, out of which three were Urdu while nine films were in Punjabi which were released only in limited cinemas of Punjab. As per the record of Pakistan Film Producers Association, six Pashto films were also released in this year but the figure is doubtful as mostly Pashto films were released only in Peshawar with just one print and aren’t registered in official records.

Ijaz Bajwa’s Channa Sachi Muchi was the inaugural film of the year which was released in April, Babar Ali, Moammar Rana and Saima were in the lead roles. Due to its music and a script devoid of violence though the film was unable to be super but it did well financially to Ijaz bajwa the producer of the film. Indo-Pak joint production, Virsa, was the next film of year, released in May 2010. with lot of expectations. It was joint venture in terms of cast, directors and even music and singers so basing upon that it was exempted from tax. But the film, however, could not live up to the expectations of cine goers.
Haseena Twenty 20 by director Faheem Bhatti was the first Urdu film of the year that was released in June but proved a complete flop. Lado Rani, a Punjabi film by Masood Butt was released in September and had an average run at the box office. Taxi No. 707, another Urdu film by Waseem Hussain and Haseeno ka Mela which was directed by Sangeeta were released in September but proved another disappointment as these too did not do well at the box office. The Showman Syed Noor’s film Wohti Le kay Jani Ae comparatively did a good business. It was released in September, Shan and Saima played the lead roles and remained the highest grosser of the year. Director Ashfaq Chaudhary’s Phool Aur Kantey, released in October, was just another Urdu film which failed to impress viewers.
A Punjabi movie Jabroo Te Nizam by Imdad Hussain was also released in October and badly flopped at the box office. Punjabi film Numberdari by Masood Butt was released in November and did an average business. Two other Punjabi films, Qamar Altaf’s Billu Billa and Pervaiz Rana’s Ilyasa Gujjar, were also released in the same month but both turned out to be big flops.

During the year no films were released in January, February, March, July, August and December and seven out of total 12 movies were released in September and November on Eidul Fitr and Eidul Azha respectively.


Summary of Films released in 2010

Twenty four films were released in 2010, summary is as follow:-

Language Super Hit Super Average Flop Total
Urdu –   
Punjabi –  –  10  11 
Pashto –  –  10 
Total 2 19 24




Other Films details of 2010:-


Films Released in 2010 (Alphabetical)

Films released in 2010 (Status Wise)

Lead Artists – 2010

Best Films of 2010

Debut Films – 2010

Obituaries – 2010




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Dear Viewers,

Undoubtedly, all the artists and professionals of cine-world have indeed worked very hard, spent their days and nights in making motion pictures just to amuse and entertain us. Some of their film work proved to be a master piece but what so ever their business status was; one factor is established that it is now part of our cultural history. Unfortunately, mostly their work being destroyed just because of the mentioned reasons while negating its importance. Thus there is dire need to do some arrangements to preserve it with the same zeal and enthusiasm what rest of the world is doing.



"Now its our obligatory compulsion to preserve their work, you may also contribute and assist mpaop in preserving and restoring our cultural heritage by sharing some information, if you possess in shape of documents, film prints (any format like 8, 16, 35mm, videos etc). In this regard if you have some query or you can be of any help in this cause please Contact here…! "



Further more, in case of any inaccuracy, omission, addition, deletion, or submission, please assist mpaop in updating the information, your due participation in preserving the national heritage would be highly appreciated and after its analysis /approval by the research team, your contribution would immediately be reflected on this page with due veneration.

Thank you & profound regards,



Curator mpaop (Motion Picture Archive of Pakistan)

Tahir Nadeem


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